According to founder Matt Mullenweg in his 2011 State of the Word Address, there are thousands of self-employed developers making a living on the WordPress platform. His voluntary survey recorded 6,800 developers who have built 170,000 sites between them, making a median hourly rate of $50.
WordPress is building a community for independent workers, both developers and publishers, and it’s finding ways to make them money and keep them afloat. That’s admirable. It may have to resort to some traffic tricks to keep up with the likes of Tumblr, but it does so in order to keep its community going.