A List Apart: Articles: Tinker, Tailor, Content Strategist
Upholding the content vision through an entire project is no easy task, and sometimes it means having to compromise. But we must aim to optimize each one of those elements–business goals, editorial mission, user expectations, design vision, the content production process, and technological capabilities–by having them work in concert with each other. That means keeping a lot of lines of thought going at once. It also means trying to coordinate between a bunch of different stakeholders who sometimes have conflicting needs and sometimes barely speak the same language.
