We’re saying, it’s more important that you stay, than you pay. And the longer you stay the more likely it is that you start paying. Today, people don’t start paying for a particular feature, but because they just have so much of their life in Evernote, and they like it. They look for other stuff to do there.
via Evernote Wants To Be The Automatic, Trusted Place To Store Your Life [Interview] | TechCrunch.
