I stripped out so much of the marketing jargon (a YC rule), that I skipped right over the customer’s pain and the value of solving it. I gave the “features” pitch, not the “benefits” pitch.

via What we should have said to PG | Rocketr.

Selling Rocketr

Posted on July 9, 2012 In Entrepreneurship
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Andy

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I manage the Toronto WordPress Group and WordCamp Toronto. When I'm not focusing on the community, I'm helping clients at Kobayashi Online, a small-business digital marketing company in Toronto. Outside of work, I enjoy meandering about the city, drinking cappuccinos, reading novels, doodling in a sketchbook, and thinking up new pet projects.