Marketing: Recent Posts

ยป Social Media is a misleading term.
February 16, 2012 - A better term for social media is “online community”. And like any community, the key metric is reputation. It’s affected, positively and negatively, by our actions. If we’re courteous and helpful, offering value while asking for nothing in return, our reputation goes up. If we’re self-serving and only interested in personal gain, our reputation goes down.