Why is it that we are so afraid to readily admit that we (our products and services) are not a good fit for everyone? Fact is, if someone reads cost and price information (or versus, problems, best of , etc.) on your website and is clearly not qualified, why the heck would you want to spend your valuable time helping them when you could be dealing with someone who is in a buying position?
Source: The Sales Lion
Qualifying leads is something I’m still learning to do properly. Not just to save my time, but to save the prospect’s time as well.
If our businesses are not compatible, there’s no reason to continue the dance.
Rather than just showing them the door, though, I think it’s important to point them in the right direction.
Is there an alternative solution, service, business, vendor, product… whatever… that would be more suitable?
Ending things on a high note, keeping everything friendly – that’s important.