Whether it’s just good karma or a simple case of action and reaction, you are more likely to get your visitors to do what you want if you give them something they want first.
The principle of reciprocity has been extensively researched using psychographic factors in conjunction with business metrics. Reciprocity has been proven to produce results because human nature since time immemorial has been known to ask one certain question: ‘What’s in it for me?’
via The 9 Psychological Tricks That Make Visitors Convert | The Daily Egg.
When I talk about providing value, this is what I mean.
