Lets say I want the SEO rating of my business blog and landing page to increase. So I pick up a few books and lectures — specifically tailored to my concrete problem — and consume them.
I can tell you how that story ends. a dont be a sleazebag, b make sure the technical details of your site are dialed in, and c do things like write great content to make your business popular! Then people will come and share by word-of-mouth! Popular businesses get lots of traffic! mirabile dictu.
You can spend tens of thousands of dollars for that advice and end up pretty much where you started. All theyre really saying, which is completely true, is that if you can make your business popular, people will talk about it. True, but useless.
I really like this comment from Daniel Markham.