It’s been an interesting seven days.
My time with Jugnoo came to an amicable end last week. There was mutual understanding on both sides, and while it hurts to no longer be part of the team, I’m appreciative of the opportunity that was given to me.
Thus is the nature of startups, after all. They rapidly move from one direction to another in an attempt to find their groove and place in the world.
On the plus side, this downtime has given me a chance to evaluate the last few years of my life since graduating college in 2009. It’s an exercise in self-understanding that I haven’t had the time (or motivation) to follow through on. “Right now” really feels like the ideal moment to figure things out, given the uncertainty floating around in my head.
So, what have I been pondering?
Being a generalist is great for a lot of things. It helps you understand the needs of different groups, and it makes you a versatile contributor in startup environments.
But it’s also a hard fit. Where do you place a guy that knows a little of this, a little of that, but not enough to focus on one thing entirely?
After much thinking, I’ve come to a conclusion:
The web has always been a big part of my life. Now it’s time to get (more?) serious about it.
I have decided to focus on front-end development (HTML, CSS, JavaScript, etc.) rather than marketing/business. Working in a development role will give me the measurable impact I crave, and it breaks projects down into smaller deliverables. Front-end development, vs. back-end development, also allows for a decent level of creativity and freedom.
WordPress will continue to be my bread and butter, and I’ll sharpen my business acumen to make me a better front-end web developer.
…but I think I’ll just call myself a front-end web guy. 
Here’s to a new dawn!
