An artist’s city of San Francisco–made from Jell-O January 11, 2010
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Blogging about online communities, videogames and technology from the heart of Toronto, Canada.
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I’m a huge fan of Seth Godin. I own several of his books and keep track of his blog posts. He’s an excellent speaker, as well. Between inspiring words of wisdom and thought-provoking commentary, he produces what I refer to as “reference posts” – blog content that can be cited as a go-to resource, rather than a “one off” update or piece of advice.
His most recent post, entitled “Things to ask before redoing your website“, is a handy checklist of items to be taken into consideration.
Here’s the goods:
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Every now and then, there’s something that just deserves to be reposted (yes, I’m a gaming geek, obviously):

via Digg. (You can watch good ol’ Kanye West pull his stunt on Taylor Swift over on YouTube – it’s the bit that inspired all these “Kanye West interrupts” memes.)
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Pepsi came up with a fresh new look to their corporate branding a while ago, but it’s going to take a while for the overhaul to kick in on a large scale.
@sonnygill tossed this pic up on Twitter earlier today:
“Really well designed and fresh @pepsi bottles. I admittedly bought one and don’t even drink pop.”
I totally agree with Sonny – these designs are really well done, very fresh. I haven’t seen these bottles locally, but they definitely have a collectible feel to em!

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Recently a lot of research has come out that shows who and how people are using specific social networks, which is a great thing for any MarCom person. Reports have shown the average age of users of key networks such as Twitter, Facebook, and LinkedIn, as well as where people are sharing information online. Not only is this information valuable on a pure: finally, some actual hard stats on the latest online usage, perspective. They also reinforce a key point in traditional marketing: Demographics and Psycographics are more than just “old” marketing buzz words.
I’ve become increasingly focused on getting solid numbers for pretty much everything at work. I’m still learning how to break down the numbers and apply them efficiently (we looked at communications moreso than marketing figures in school), but it’s nonetheless an exciting and interesting process.
Establishing the ROI for social media is especially important. Blogging/microblogging takes a lot of commitment, which means time spent and (ultimately) money spent. Proving that this is wisely invested time/money should be a key part of your plan, not an afterthought.
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ImageShack Hacked by Anti-sec Movement (From Mashable)
ImageShack (ImageShack), one of the web’s largest image hosts, was attacked tonight by a movement called “Anti-Sec”. The result of the attack has been to replace all ImageShack hosted images with a manifesto for the movement…
We first got word of this over at GTAForums.com when we noticed forum signatures being replaced with the obnoxiously large images.
After some quick research, it seems that the movement has picked up from where it left off three years ago…
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Cooke bringing Cup home – Belleville Intelligencer – Ontario, CA
Stirling native Matt Cooke, who helped the Pittsburgh Penguins capture hockey’s most precious prize in a tough, seven-game battle against the Detroit Red Wings that ended June 12, has told The Intelligencer he plans to bring the cup home and allow local fans a chance to celebrate with him and his family later this summer.
Each player from a Stanley Cup winning team is allowed to bring the trophy to their home region for one day. Cooke said a date has not yet been determined.
Details are vague, but if you’re a hockey fan, this could be a great opportunity to check out the Stanley Cup in person.
Technorati Tags: pittsburgh penguins, stanley cup, matt cooke
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Billy Mays has left us. Found dead in his Tampa Bay home by his wife, Billy Mays was only 50. His last Twitter update was roughly 24 hours ago. Nobody saw it coming.
The memorable TV pimp for all things useful, Mays spread the love of everything from OxyClean to Mighty Putty and the twist-n’-pop magic of the Ding King. Billy Mays talked in ALLCAPS IRL – and whether or not you loved him for it or hated him for it, you gotta admit, he was good at what he did.
My condolences and support go out to the friends and family of Billy Mays. Although many may write him off as being yet another sleazy TV pitchman, this guy was able to move product like no other (OxyClean is now available in stores!) and his method of delivery – loud, enthusiastic and direct – was something that I tried to emulate and incorporate into my own presentations in college.
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Jon Bon Jovi and Richie Sambora have partnered with Iranian superstar Andy Madadian to record a version of “Stand By Me”, dedicated to the people of Iran. The video/song is not meant to be sold. It’s not meant to hit billboard charts. It’s meant to be downloaded, shared, and distributed to the people of Iran as a gesture of support.
I won’t get into a long diatribe about the ongoing turmoil in Iran. There’s enough coverage of that going on from sources that are much more credible/knowledgeable on the subject than I am.
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YouTube has announced that they’re officially overhauling channel layouts on July 15th. The response on YouTube’s official blog has been largely negative, with users protesting the switch and demanding that the channel designs remain as-is.
We gave the new layout a shot with GTANet a little over a month ago, but received a few criticisms within 24 hours of the flip. So we went back to the old design. (We’ve since switched back up to the new layout since the July 15th announcement was made, fyi.)
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