Andy McIlwain @ andymci.com

Clients can easily become obsessed with on-page SEO, constantly tweaking title tags, headings, and on-page content. While these activities are important at the right place and time, people shouldn’t get obsessed with it. Do the necessary work up front, make some decisions, and then move on.

I admit – I spend far too much time obsessing over things like this.

Part of it stems from my tendency to be a perfectionist about everything, which is why some sections of my site are still inactive.

I don’t like to make things live until they’re completed.

But in all practicality, on-site optimization just doesn’t trump linkbuilding anymore.

As Eric Enge points out, all that time spent tweaking title tags and on-page content could be better spent elsewhere.