Andy McIlwain @ andymci.com

Many companies will have their own copywriters, but writing online is clearly very different to writing offline material – so it’s always useful if you can provide copywriters with a list of guidelines which can help them to optimise copy for the search engines and an online audience.

Some good stuff right across the board, regardless of whether you’re a copywriter, blogger, indy web developer or small business owner just trying to make the most of your web presence.