Divesting and Investing – Personal Projects May 15, 2009
Divestment and investment. Two concepts that we were introduced to early in our first year as Advertising students. The theory of trimming the fat – cutting out what isn’t working – and subsequently putting more emphasis on what is working.
This website has gone through many iterations; none of them have been particularly successful. It’s a mixture of not knowing exactly what to write combined with an overwhelming urge to procrastinate. It’s a bad combo.
I’ve attempted to run a personal site on a consistent basis since late elementary school, so that’s a little over seven years. But it always seems to fall by the wayside; I never give it enough attention.
The one thing I’ve always lacked is a plan. I plan for everything else – business projects, client sites, academic assignments – but I never seem to plan for my own stuff. And that needs to change.
I’m writing this for my own good. I really don’t care if anyone reads it. It’s more of a confirmation that I’ve made a goal public; it’s posted, and it’s on record.
I will come up with a plan – a strategy – to guide everything I do online. To keep it consistent, to keep it on message. It’s a learning experience, first and foremost, and hopefully it will be the first step into something better down the road. I will divest from the endeavours that lead me nowhere, and I will invest in the endeavours that make the most sense.
As the saying goes, failing to plan is planning to fail.
Hopefully, in the coming weeks, my entire online presence will have a sufficient strategy to justify its existence. There is no school to blame for keeping me busy; there is no excuse to be made to allow me to procrastinate further.
Posted in Slice of Life